The Maison de l’Artisan (MDA) held this Wednesday, December 28, a board of administrators beneath the chairmanship of the Minister of Tourism, Crafts and Social and Solidarity Financial system, Fátima-Zahra Amor. The motion plan for 2023 was adopted at it.
Talking on the assembly, throughout which the report on the outcomes of labor for 2022 was introduced, in addition to the draft finances of the IDA for 2023, the minister emphasised that ” the lively contribution of the Maison de l’Artisan, along with the Ministry and different companions, inside the strategic undertaking of the generalization of social protection promoted by King Mohammed VI, has allowed the identification of greater than 720,000 artisans, of which greater than 500,000 have been pre-registered within the Necessary Well being Insurance coverage (AMO) and over 340,000 are registered with the Nationwide Register of Crafts (RNA)”says the press launch of the ministry.
As well as, she continued, “The 12 months 2022 has crystallized the good potential of the sector, and we forecast exports to achieve a document stage of AED 1 billion in 2022, a 15% enhance in comparison with 2021.”
This proves, in line with the minister, “the double need to open merchandise to worldwide markets on the a part of the Ministry and its group MDA, and on the a part of the Moroccan craftsmen who accompany us on this sturdy worldwide dynamic”.
In flip, MDA Director Basic Tariq Sadiq summarized the primary achievements for 2022. “a 12 months of efficient restoration, marked by the implementation of a number of applications to strengthen the capability of craftsmen, enhance their competitiveness and develop export actions, particularly, the opening of facilities of excellence for the carpet and ceramics sectors – Ceramics and the institution of partnerships for the advertising and marketing of Moroccan handicrafts on the worldwide stage, particularly , with Galeries Lafayette in France and El Corte Ingles in Portugal”.
It ought to be famous that 2022 was additionally marked by the group beneath excessive royal patronage of the seventh Nationwide Craft Week (SNA). 500 folks from 15 nations took half within the opening discussion board of this version, specifically opened for worldwide operators. Thus, SNA allowed to create a platform for partnership and enterprise growth with a large community of nationwide and worldwide operators.
The Board of Administrators additionally reviewed Maison’s motion plan for fiscal 12 months 2023, constructed round enhancing information and demand characterization, participant help, promotion and communication, and strengthening the group, administration and analysis of applications.
On this sense, the Maison de l’Artisan plans to consolidate its actions in established markets, particularly the American market, the main export market with 38% of exports, and to strengthen the seek for new rising markets in Europe, the Center East and Africa.
As well as, it’s deliberate to broaden the implementation of the Facilities of Excellence program, launch two new applications geared toward supporting aggregators and exports, in addition to strengthening partnerships with financial operators, nationwide and worldwide, particularly, with e-commerce platforms and distribution. gamers.
2023 may also see the launch of a brand new annual exhibition program that includes Moroccan craftsmen for the primary time on the prestigious Salone Del Mobilé in Italy and the ICFF in america.