© Munir Mehimdate

Hespress ENWednesday, January 18, 2023 – 05:59

In accordance with the provisions of the speech of King Mohammed VI regarding the issue of water and the fast and future issues associated to it, the Company of the Hydraulic Basin Bouregreg and Chaouia launches, in achievement of its communication and knowledge.

In reference to the Nationwide Ingesting Water Provide and Irrigation Program for 2020-2027, primarily its axis, which is aimed on the rational use of water sources, the beginning of a pilot marketing campaign to boost consciousness of the necessity to save water in hammams positioned within the municipalities of the prefectures of Rabat, Sale and Shirat Temara, in partnership with civil society from Tuesday, January 17, 2023, for 4 weeks.

The primary goal of this marketing campaign, which is aimed toward 400 conventional hammams and showers, is to boost consciousness of water shortage and to speak the great practices that needs to be adopted in these establishments to keep away from losing water. habits relating to its consumption and preferring economical methods of use.

The data marketing campaign consists of the set up of 400 posters within the altering rooms of hammams and showers, and the distribution of 40,000 leaflets to prospects encouraging them to avoid wasting water. In the identical context, a car with an inscription about saving water will tour the cities taking part on this marketing campaign to boost consciousness amongst residents concerning the significance of saving water.



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